Affiliate and performance marketing for iGaming in Mexico.
We bring players to online casinos and sportsbooks operating in Mexico, through owned sites, Spanish-language SEO and campaigns measured by deposits, not clicks.
- El Buscador: Spanish SEO
- La Pantalla: Paid media
- El Jugador: Acquisition
- La Licencia: Compliance
What we do
El Buscador
Spanish-language SEO and content
Review sites, comparison sites and guides written for Mexican players: how they search, which sports they follow and how they like to pay.
El Jugador
Owned sites
We run a network of casino, sports betting and lottery sites. Your brand shows up where players are already making a choice.
La Pantalla
Paid media and performance
Search, social and programmatic campaigns where platform policies allow, optimised for registrations and first deposits.
La Licencia
Market entry
For operators coming to Mexico: local positioning, messaging, the payment methods players expect, and a read on the regulatory framework.
Why Mexico, and why a specialist
Gambling in Mexico is regulated by the Ministry of the Interior (SEGOB) under the Federal Law on Games and Draws. Promoting an unlicensed operator is a risk for the brand and for the affiliate.
Mexican players are mobile-first, follow Liga MX, the NFL and boxing, and pay with SPEI, OXXO and local cards. A site translated from Spain or Argentina does not convert the same way.
That is why we only work in this market. We know its searches, its sports calendar and its rules.
- SPEI
- OXXO
- Liga MX
- NFL
- Boxing
- Mobile
- SEGOB
Ways to work with us
CPA
A fixed payment for each new depositing player.
Revenue share
A share of net gaming revenue for the life of the player.
Hybrid
CPA plus revenue share, so risk and upside are shared.
Fixed placements
Your brand in featured spots on our sites, for a monthly fee.
We pick the model with you, based on your brand, your offer and your goals in Mexico.
Latest industry news
All newsCoahuila lawmaker announces reform to curb online gambling by minors
Deputy Alberto Hurtado says he is preparing a reform on gambling addiction among minors. So far the only formal step is a non-binding motion.
Winpot signs content deal with Playson to add casino games in Mexico
Mexican operator Winpot is adding Playson casino games to its online platform. No financial terms or launch date were disclosed.
Codere's owners weigh selling the group in pieces, Expansión reports
The funds that control Codere are studying a split into Europe, Latin America and online, citing a Mexico tax issue. Nothing is officially confirmed.
Operating in Mexico, or about to?
Tell us about your brand and we will reply within one business day.